Precise cross-channel campaigns that propel consumers to action
Generate brand trial and influence shoppers along the entire path to purchase
Location and in-market interest data via cost-effective segments
Know the impact of your marketing on real‑world buying behavior
Unlock the power of customer data with innovative analytic solutions
A national pet food supplier wanted to increase sales while also strengthening its relationship with the retailer.
Valassis Digital optimized ad delivery based on inventory and sales volume, resulting in an increase in pet food sales both at the retailer and overall.
How can suppliers increase sales while also strengthening relationships with retail partners? The most effective way is to use advertising that adapts to in-store sales data to strengthen the conversation between suppliers and retailers.
When a pet food supplier launched an offer specific to one of its big-box retail partners, it turned to Valassis Digital to help supercharge the promotion. During the campaign, Valassis Digital measured sales volume to refine the marketing strategy.
Ultimately, the pet food supplier boosted its bottom line by generating a measureable in-store sales increase. But equally important, the supplier drove new customers to its retail partner’s locations and helped grow the pet food category at individual stores. When suppliers connect store-level sales data with their digital advertising, they can respond to opportunities that benefit both them and their retail partners.