Precise cross-channel campaigns that propel consumers to action
Generate brand trial and influence shoppers along the entire path to purchase
Location and in-market interest data via cost-effective segments
Know the impact of your marketing on real‑world buying behavior
Unlock the power of customer data with innovative analytic solutions
A car brand wanted to assess the impact on dealership visits driven by certified pre-owned programs.
Valassis Digital’s rigorous test and control methodology was used to measure visitation to understand how ads affected consumer traffic to the dealership.
As certified pre-own programs struggle to compete with new auto sales, the ability to leverage the best marketing technology continues to be a major factor in brand success. Targeting consumers who are in-market for a certified pre-owned vehicle can improve reach, increase foot traffic and subsequently increase sales.
When a car brand wanted to understand how certified pre-owned programs impacted dealership visits, they turned to MaxPoint to measure how real-world visitors responded to digital ads that featured certified pre-owned messaging.
Now that the customer understood where their target audiences were, where they spent their time, and what they cared about, the brand was able to refine their marketing strategy to realize greater returns on future campaigns.