Success Stories

Valassis Digital Brings 2x Value to an Insurance Company’s Prospect List

Challenge

An insurance company’s DMP wanted to target all of its prospects, but could not reach over 30MM of them.

Solution

Valassis Digital’s technology matched home and email addresses to digital customers and then enriched each household with real-time interest and location activity.

When an insurance provider recognized it was not reaching all of its high-value customers, it turned to Valassis Digital to help match, enrich, and activate its customer list. Using our proprietary software, Valassis Digital provided higher match rates, location-based enrichment, and seamless activation.

 

Campaign Goals

  • Get more value from its prospect list
  • Engage more meaningfully with customer
  • Deliver a seamless brand experience to prospects across devices

Solution

Valassis Digital’s technology matched home and email addresses to digital customers and then enriched each household with real-time interest and location activity.

When an insurance provider recognized it was not reaching all of its high-value customers, it turned to Valassis Digital to help match, enrich, and activate its customer list. Using our proprietary software, Valassis Digital provided higher match rates, location-based enrichment, and seamless activation.

As a result of Valassis Digital’s approach, the insurance provider was able to:

  • Increase engagement—30MM more customers resulted in more engagement across every marketing channel.
  • Reach previously unreachable households—Valassis Digital realized an 81% match rate on households previously unmatched, compared to the industry standard 40%.
  • Deliver targeted advertising—Prior to Valassis Digital, the insurance provider was unable to target with real-time interest or location. Using our proprietary technology, targeted advertising was delivered to 89% of the households.

Summation

Engaging customers in a meaningful way is challenging without comprehensive information. Valassis Digital’s Customer CatalystTM empowered this insurance provider to reach more customers and apply real-time purchase intent and spend activity to expand touchpoints beyond a physical mailing list.

Share

=

Start measuring how your advertising drives sales at the register

Blog

3 Tips to Understanding What Marketing Efforts are Working

Valassis Digital | May 21, 2018 Read More

How You Can Engage Consumers and Propel Them to Purchase

Valassis Digital | May 07, 2018 Read More

Three Key Consumer Data Points to Capture for a 360 View

Valassis Digital | April 23, 2018 Read More