Precise cross-channel campaigns that propel consumers to action
Generate brand trial and influence shoppers along the entire path to purchase
Location and in-market interest data via cost-effective segments
Know the impact of your marketing on real‑world buying behavior
Unlock the power of customer data with innovative analytic solutions
When Kingsford Charcoal wanted to improve its advertising efficiency, it worked with Valassis Digital to target the right consumers when the weather was conducive to barbecues.
Valassis Digital proposed a two-pronged strategy:
Using this digital advertising strategy, Kingsford:
When it comes to advertising seasonal products, brands used to have to wait for peak months for their ads to be successful. However, as Kingsford quickly found out, with the right technology and data sources, seasonal products can sell successfully year round. In the end, Valassis Digital helps you sell the right product to the right customer in the right location at exactly the right time.