Precise cross-channel campaigns that propel consumers to action
Generate brand trial and influence shoppers along the entire path to purchase
Location and in-market interest data via cost-effective segments
Know the impact of your marketing on real‑world buying behavior
Unlock the power of customer data with innovative analytic solutions
An insurance company’s DMP wanted to target all of its prospects, but could not reach over 30MM of them.
Valassis Digital’s technology matched home and email addresses to digital customers and then enriched each household with real-time interest and location activity.
A national pet food supplier wanted to increase sales while also strengthening its relationship with the retailer.
Valassis Digital optimized ad delivery based on inventory and sales volume, resulting in an increase in pet food sales both at the retailer and overall.
A car brand wanted to assess the impact on dealership visits driven by certified pre-owned programs.
Valassis Digital’s rigorous test and control methodology was used to measure visitation to understand how ads affected consumer traffic to the dealership.
A frozen food brand developed a Halloween-themed mobile rebate offer promotion and needed to reach a targeted audience.
Valassis Digital utilized our proprietary Digital Zip™ technology to reach an ideal audience living around the retailer’s top-selling stores with ads across all of their devices.