Measurement

Sales Impact Study

Measure the effect your advertising has on driving sales at the register, down to the SKU level

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Benefits

Increase your return on marketing spend with a deep understanding of who is responding to your ads and purchasing in-store

Quantify
Accurately measure the effect of digital marketing activity on in-store purchases across all ad formats.
Optimize
Adjust advertising strategy in real time based on inventory levels available through our shelfaware intelligence.
Learn
Make smarter business decisions with a detailed understanding of consumer behavior at the purchase level.

Features

Detailed Reporting
Reports include average weekly sales per store, cross-channel return on ad spend, SKU-level sales lift, store performance by neighborhood, and more.
Actionable Insights
Whether expanding market share or promoting new products, Valassis reveals the best audiences and neighborhoods to focus your efforts.
Fast Results
Receive reporting in weeks, not months—in time to affect upcoming marketing programs.
Comprehensive Data
Purchase intent, loyalty card spend, and product sales data come together to provide the most complete picture of true sales lift.
Average Weekly Sales Lift
Average Weekly Sales Lift

How It Works

Our Sales Impact Study precisely matches test and control store sales over the life of the campaign

1 Set up test and control stores
We carefully select and match exposed and control stores based on audience, geography, and the purchase history and retailer preference of nearby consumers.
2 Monitor each group
Consumers around the exposed group of stores will receive ads across all of their devices, and those around the control group will not.
3 Measure incremental sales lift
Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.
4 Gain greater insight
In addition to lift analysis, our location and neighborhood intelligence gives you purchaser profiles, distances traveled, and other retailers frequented.

Start measuring how well your advertising drives sales at the register

Success Story

Pet Food Supplier Achieves 9% Lift in Stores with Low Category Development

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Insights