Measurement

Retailer Spend Study

Get a complete picture of how well your advertising drove customers to spend more both in-store and online

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Benefits

Get a complete picture of how well your advertising drove consumers to purchase, both in your stores and online

Category Switchers
Get a comprehensive view across all cards
OmniCard data gives you an accurate picture of lift in spend.
Start seamlessly
No need to provide any data—we analyze billions of purchase transactions every day.
Grow market share
Learn who your consumers are and where they're spending more with your competitors.

Features

Comprehensive analysis
Get analysis informed by every brand of credit and debit card as well as loyalty cards.
More data sources
Leverage transaction data from most US banks, online financial apps, and more than 200 spend categories.
Online and offline measurement
Measure spend across all channels, both online and off.
Enriched data
Enrich purchase intent, location activity, and spend data with Valassis Digital's intelligence.
Profiles for targeted audience and high retailer spend audience
Profiles for targeted audience and high retailer spend audience

How It Works

Valassis Digital's Retailer Spend Study uses a rigorous test and control methodology that measures across online and offline channels

1 Set up test and control groups
We carefully select test and control groups based on similar attributes such as shared location history, card purchase activity, demographics, and consumer shopping preferences.
2 Analyze card spend at targeted stores
We then leverage our card spend data to attribute the basket spend seen at all stores in a targeted area.
3 Associate user and store-level transactions
Sales are then attributed to user-level transactions observed in our comprehensive data set and associated with the stores where those transactions occurred.
4 Measure transactional lift
We measure transactional lift by observing the difference in transactions between the test users and the control users.

Start measuring how well your marketing increases online and offline spend

Blog

3 Tips to Understanding What Marketing Efforts are Working

Valassis Digital | May 21, 2018 Read More

How You Can Engage Consumers and Propel Them to Purchase

Valassis Digital | May 07, 2018 Read More

Three Key Consumer Data Points to Capture for a 360 View

Valassis Digital | April 23, 2018 Read More