Improve the in-store shopping experience and optimize operations using powerful insights based on leading sensor technology

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1 Increase sales with more impactful marketing
With PathPoint, you can select the most effective product placement and promotion for each store.
2 Grow loyalty with a better in-store shopping experience
Base product mix and customer service staffing levels on neighborhood demographics and shopper volume.

3 Lower operating expenses with optimized operations
With traffic volume and visitation data, you can match staffing and product levels for improved efficiency.


Quantify shopper movement for insights on shopper behavior and preference

Traffic Data

How can store layouts be improved? How did our marketing affect traffic levels?

Pathing by Aisle

What different paths do different customers take?

Neighborhood Demographics

What are the demographics around different stores?

Visitor Volume

What are our busiest days and times?

Visit Frequency

How often do customers visit? How long do they stay?

Dwell Time

Where are customers spending their time? How are endcaps performing?

How It Works

Meet PathPoint

PathPoint sensors and analytics bring you valuable customer behavior for improving the in-store experience.


Valassis Digital’s sensors provide comprehensive store coverage, providing detailed insights on shopper traffic patterns

Hassle-free installation and maintenance
We provide complete installation, maintenance, and upgrades.
Complete measurement from anywhere
Sensors are not constrained by walls or other physical barriers, provide highly accurate location data.
No app download required
Our sensors offer full store coverage without the need for customer interaction.
Data analysis your way
Choose how you access and analyze your data-through our analytics dashboard or your own analytics tool.

Why PathPoint?

Complete Location Sensing
More accurate customer counts and dwell data for more meaningful, granular insights.
Flexible Data Consumption
Choose how you use your data – in our analytics dashboard or your own visualization tool.

Insights from Marketing Experts
Our 10 years of consumer intelligence expertise bridges the gap from data to insights and drives retail success.

Privacy Friendly & Secure
Sensors run independently of retailer network and no personal information is collected.

Valassis Digital Sensor Beacon
Works without app download Yes No
Sees all customers inside the store Yes No
Provides individual pathing with clear lines of sight Yes No
Detects dwell time in a department Yes No
Measures length of shopping trip Yes No

Learn more about how PathPoint can improve your in-store customer experience

Press Release

MaxPoint’s First In-Store Pathing Sensor, PathPoint, Gives Marketers Comprehensive Understanding of Consumers’ In-Store Journeys

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