Enterprise

Customer Catalyst ™

Precisely reach every one of your known, high-value customers

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Overview

Bring your customer addresses to life with powerful enrichment 
and expand your reach to phones, tablets, and desktops

1 Match

We take your customer addresses and match them to the devices that live in each household.

2 Enrich
Valassis Digital adds our rich, cross-device intelligence about where your customers shop and what they like to buy.

Fully understand and reach your loyal customers using data about what they are doing and buying right now

3 Segment

Now that you have the purchase and interest details of each household, you can build more targeted segments.

4 Activate

Activate your selected customers, leveraging all of your marketing partners for a powerfully consistent experience.

Benefits

Customer Catalyst™ increases your opportunities to engage with your best audience

Get more value from every list
Customer Catalyst matches over 80% of any household list, so you succeed in reaching more of your known customers.
Engage more meaningfully
Your address lists become active consumers with dynamic shopping and retail preferences across all of their devices.
Use your trusted marketing partners
Customer Catalyst allows you to easily make your households available to any of your marketing partners.

Features

Your CRM customers are unique individuals whose tastes change over time—Customer Catalyst™ allows you to act on what they want today

Matching
  • Unique matching technology that drives near-100% coverage
  • Every household device seen
Enrichment
  • Real-time purchase intent
  • Store preferences and visits by household
  • CRM list segmentation based on a detailed picture of spending habits
Activation
  • Easy integration with your marketing cloud or other preferred partners
  • Connections that are continuously updated
Get a snapshot view of the enrichment rate and top 10 in-market and long-term interests, cities, retailers and restaurants in your customer list.
Get a snapshot view of the enrichment rate and top 10 in-market and long-term interests, cities, retailers and restaurants in your customer list.

Get more value from your customer addresses today

Press Release

MaxPoint Launches First CRM Software Product Bringing Real-Time Consumer Intelligence and Greater Household-Level Activation Across All Digital Channels

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Press Release

MaxPoint Extends Access to Its Multidimensional Digital Audience Data by Integrating with Adobe Audience Manager

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