Privacy Policy

Privacy Policy

This privacy policy describes how Valassis Digital collects and uses data while protecting your privacy.

Updated: 18 April 2017

Effective Date: 18 May 2017

Valassis Digital, Inc. (“Valassis Digital,” “we,” “us” or “our”) provides digital advertising technology, data and services (our “Services”) that allow advertisers to more effectively target ads to end users on the websites they visit and the applications they use. Valassis Digital also provides mobile location analytics services through PathPoint and maintains websites, including www.valassisdigital.com (our “Sites”) that provide information about us and our Services.

This Privacy Policy explains how information about you is collected, used and disclosed by Valassis Digital when you access websites and mobile applications that use our Services, access or use our Sites, or otherwise interact with us.


Collection of Information

Information We Collect Automatically through Our Services

In order to help advertisers provide ads that are relevant to your interests, we and our business partners and service providers automatically collect information about your browsers and devices when you (or others using your browsers or devices) access or use websites or mobile applications that incorporate our Services. We use various technologies to collect this information, including cookies, pixel tags, web beacons, server logs, HTML5 local storage, Flash local shared objects (LSOs), statistical identifiers, mobile advertising identifiers (such as IDFA and Android Advertising ID), software development kits (SDKs), server-to-server transfers, and non-cookie technologies. The information we and our business partners and service providers collect includes the following:

  • Browser and Device Information: We collect information about your browsers and devices, including your browser type, device type, IP address, user agent string, operating system, mobile carrier, and identifiers assigned to your browser or device, such as the advertising identifiers assigned by platform providers or statistical identifiers that allow us to recognize your device, which we infer from the other information that we collect about your device.
  • Usage Data: We collect information about your web browsing and application usage, including the date and time your browser or device accesses websites and applications that incorporate our Services, the specific pages accessed, the names or types of mobile applications accessed, actions taken on the page, conversions or transactions, advertisements viewed, and advertisements clicked.
  • Device Location Information: If permitted by your browser or device, and with your consent, we may collect your location information for the purposes of serving ads that may be more relevant to you or helping to understand how you responded to ads served to you. For more details, please see “Your Choices” below.

Information We Collect from Other Sources

We may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, data providers, other advertising companies, and publicly available sources. For example, this information may include:

  • In-Store Location Information:  We and our business partners may utilize our PathPoint in-store hardware sensors to collect hashed device identifiers, such as MAC address, and track visitor traffic in retail stores.  The information that Valassis Digital collects for the purpose of providing location analytics services through PathPoint is limited to what is necessary to provide the analytics services.
  • Past Purchase Information:  We may collect information on past purchases from third parties.
  • Postal or Email Addresses and Related Information:  Our business partners may provide us with their customer data (which could consist of postal or email addresses or purchasing data).
  • Publicly-Available Information:  We may collect publicly available information from data providers, such as census data related to cities, regions, or other geographic areas as well as related demographic, income and education information of those areas.

Use of Information

We use the information we collect through our Services to provide, maintain and improve our Services, including:

  • Serving targeted advertisements: We use the information we collect to select and serve advertisements that we or our business partners think may be of interest to you. These advertisements may be served on the browser or device from which the information was collected, or on a different browser or device that we have linked to the browser or device from which the information was collected. We also use this information to manage the frequency and type of advertisements you see across your devices.
  • Measuring the effectiveness of advertisements: We use the information we collect to measure and analyze trends, usage, and the effectiveness of our Services and the advertisements we and our business partners serve, including clicks and views of advertisements and any resulting purchases, as well as physical visits to retailers or other businesses.
  • Creation of audience segments:  We develop audience segments which consist of combinations of various data, including consumer location activity, purchase intent, and online and offline interests based in part on your online activity. We offer these audience segments for licensing by third party data providers and cloud marketing providers.
  • Cross-device linking:  We use the information we collect to establish connections among related web browsers and devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. For example, we may match a user’s browsers or devices if they share similar attributes that support an inference that they are used by the same person or household. This means that information about website activities or application usage history on your current browser or device may be combined and used with information collected from your other browsers or devices.  So, for example, if you browse for new cars on your tablet, you may see an advertisement for new cars on your smartphone.
  • Customer Catalyst™:  Our business partners may provide us with their customer data (which could consist of postal or email addresses or purchasing data), and we match that customer data with the applicable “digital households” and then enrich each digital household profile with real-time interest and location activity.
  • PathPoint: We and our business partners may utilize our PathPoint in-store hardware sensors to track visitor traffic in retail stores.  We use this information to analyze customer movements, infer customer behavior and preferences, and improve in-store operations.

We may collect and use certain non-sensitive health-related information in delivering advertisements. This includes utilization of the following non-sensitive health-related data segments: Men’s Health and Wellness, Women’s Health and Wellness, General Health, Seniors’ Health and Wellness, and Common Ailments and Illnesses such as flu, allergies, and seasonal ailments.

Advertising Data Retention

Information collected through our Services that is linked to a browser or device is kept for a period of one year after it is collected. After that period has expired, this information is de-linked from any browser or device identifier, but may be kept for research and used as set forth in this Privacy Policy.

Sharing of Information

We may share the information we collect as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers who need access to such information to carry out work or perform services on our behalf;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, rule, regulation or legal process;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property or safety of Valassis Digital or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among Valassis Digital and any current or future parent, subsidiary and/or affiliated company;
  • With our business partners for the purposes described in this Privacy Policy; and
  • With your consent or at your direction.

We may also share aggregated information, which cannot reasonably be used to identify you, with third parties. For example, we may share aggregated information with our business partners to help them optimize their services.

Your Choices

You may opt out of our use of information about your web browsing or mobile application usage for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs). Because we use different technologies to collect information across web browsers and mobile applications, we provide different choices for each environment. You can follow the instructions below to opt out in web browsers or in mobile applications, or to change your location settings. Please note that the opt-out will apply to the specific browser or device from which you opt out, and therefore you will need to opt out separately for each device and each web browser that you use and wish to be opted out on.

When you opt out of interest-based advertising in web browsers and mobile applications, as described below, we will no longer serve ads that are targeted based on your web browsing activity or application usage history to the browser or mobile device from which you have opted out (including through the use of non-cookie technologies such as statistical IDs). In addition, we will not use information collected from the browser or device from which you have opted out to serve you targeted ads on other browsers or devices that we have linked to that browser or device. Similarly, we will not use information collected from other, linked browsers or devices to serve you ads on the browser or device from which you have opted out. Please note, however, that we may continue to serve you ads that are not based on your web browsing or mobile application usage.

Opting Out in Web Browsers

Valassis Digital adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. You can visit the DAA’s website to learn more about online advertising, and to opt out of having certain information used for interest-based advertising purposes on web browsers. European users can visit http://www.youronlinechoices.com/ to learn how to opt out of having certain data used for online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies such as Valassis Digital. To opt out solely from Valassis Digital’s use of information about your web browsing activity for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs), please click here: Ad Cookie Opt Out.

When you opt out using any of these methods, we will place an opt-out cookie on your browser.  This cookie is only effective as to the device and browser where the opt out is made.  If you want to opt out for multiple browsers or devices, you must opt out on each browser and device individually.  You may need to enable cookies in order to opt out using any of these methods, and if you delete your cookies, you may need to renew your opt-out choice.  You can download the DAA’s “Protect My Choices” browser extension to help preserve your opt-out preferences.

Please note that when you delete or clear cookies from your browser, you will not necessarily delete the Flash Local Shared Objects stored on your computer.  You can review Adobe’s Website Storage Settings panel to view, delete, and control Flash Local Shared Objects.

Opting Out in Mobile Applications

Your mobile device may provide you with a setting that allows you to opt out of having your data used for certain advertising activities (“Limit Ad Tracking” on iOS, and “Opt out of Interest-Based Ads” on Android).  Valassis Digital treats these signals as an opt-out for that particular device and will not use information collected in mobile applications on that device for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs).  To adjust settings on your mobile device, please visit:

    • iOS:  Settings > Privacy > Advertising > Limit Ad Tracking
    • Android:  Settings > Google > Ads > Opt out of interest-based ads

We also participate in the DAA’s Appchoices opt-out program, which you can learn more about at http://youradchoices.com/appchoices.

Effect of Opting Out

When you opt out using any of these methods, we will no longer serve ads that are targeted based on your web browsing activity or application usage to the browser or mobile device that has opted out, regardless of where such information was initially collected, and we will not use information collected from the device that has opted out to serve you targeted ads on other browsers or mobile devices.  We may continue to serve you non-targeted ads.

Opting-Out for Device Location Data

When you first download or open any applications that incorporate our Services, you may be asked to consent to the collection of location information from your device. If you consent to the collection of this information but later wish to withdraw your consent, you may do so at any time by either changing the settings on your mobile device or deleting the mobile application.

Mobile Location Analytics Opt Out

Valassis Digital complies with the Mobile Location Analytics Code of Conduct. As provided for in the code, you may elect to opt out of associating information about your presence at a location with a device’s MAC Address at: https://smart-places.org/. If you opt out, we will use your device’s MAC Address only to maintain the device’s opt-out status.

Do Not Track Requests

Valassis Digital does not honor Do Not Track (DNT) requests at this time.

Information Collected on Our Websites

Prospective customers may provide contact information through our Sites to find out more about Valassis Digital and to be contacted by a Valassis Digital representative.  Valassis Digital (and its agents and service providers) may use this information to respond to your request, to send you marketing communications, and for business purposes such as marketing and research.  We will not rent or sell this information to other companies. You may opt out of receiving promotional emails from Valassis Digital by following the instructions in those emails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations. Valassis Digital will use any other information submitted on our Sites for the purpose for which it was collected, including to respond to your inquiry.

Valassis Digital may also work with third parties that collect data on our Sites and on other websites to engage in analytics and serve you targeted ads.  You can opt out of interest-based ads by companies that participate in the Digital Advertising Alliance opt out program by clicking here.  We also use Google Analytics and other similar tools, such as Pendo, to help collect and analyze certain information on the Sites.  You may opt out of the use of cookies by Google Analytics here and learn more about Pendo by reviewing Pendo’s current Privacy Policy here.

Children

The Sites are not intended for use by children under the age of 13. Valassis Digital does not knowingly collect or use any personally identifiable information from children under the age of 13, and does not use any information collected from websites or mobile applications directed to children for interest-based advertising purposes. If we learn that we have collected the personally identifiable information from any such children, we will take steps to delete the information as soon as possible.

Links

The Sites may contain links to third-party websites. We are not responsible for the privacy practices or the contents of such other websites. Please read the privacy statements of each website you visit. This Privacy Policy applies solely to information collected by us through the Sites. Any links to other websites are for your convenience and do not signify our endorsement of such websites or their contents.

Notice to Residents of Countries Outside the United States

Valassis Digital is headquartered in the United States. Personal information may be accessed by us or transferred to us in the United States or to our business partners, service providers, vendors or consultants elsewhere in the world. If you are located outside of the United States, be advised that any information you provide to us will be transferred to and stored in the United States and that, by submitting information to us, you explicitly authorize its transfer and storage within the United States. We will treat personal information according to this Privacy Policy regardless of where it is processed or stored.

California Privacy Rights

Pursuant to Section 1798.83–.84 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, what types of personal information, if any, the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. To access this information, please contact us by emailing privacy@maxpoint.com with “CA Privacy Requests” in the subject line. Please note that, under the law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email.

Security

Valassis Digital uses commercially reasonable technical, administrative, and physical safeguards to protect your information against loss or unauthorized access, use, modification, or deletion. However, no security program is 100% secure, and thus we cannot guarantee the absolute security of your information.

Changes To This Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will revise the “Effective Date” above and attempt to provide additional notice on our Sites. We reserve the right to modify this Privacy Policy at any time, so please review it frequently.

How to Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@maxpoint.com.

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