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Updated: 18 April 2017
Effective Date: 18 May 2017
Valassis Digital, Inc. (“Valassis Digital,” “we,” “us” or “our”) provides digital advertising technology, data and services (our “Services”) that allow advertisers to more effectively target ads to end users on the websites they visit and the applications they use. Valassis Digital also provides mobile location analytics services through PathPoint and maintains websites, including www.valassisdigital.com (our “Sites”) that provide information about us and our Services.
In order to help advertisers provide ads that are relevant to your interests, we and our business partners and service providers automatically collect information about your browsers and devices when you (or others using your browsers or devices) access or use websites or mobile applications that incorporate our Services. We use various technologies to collect this information, including cookies, pixel tags, web beacons, server logs, HTML5 local storage, Flash local shared objects (LSOs), statistical identifiers, mobile advertising identifiers (such as IDFA and Android Advertising ID), software development kits (SDKs), server-to-server transfers, and non-cookie technologies. The information we and our business partners and service providers collect includes the following:
We may also obtain information from other sources and combine that with information we collect through our Services. For example, we may collect information about you from third parties, including our business partners, data providers, other advertising companies, and publicly available sources. For example, this information may include:
We use the information we collect through our Services to provide, maintain and improve our Services, including:
We may collect and use certain non-sensitive health-related information in delivering advertisements. This includes utilization of the following non-sensitive health-related data segments: Men’s Health and Wellness, Women’s Health and Wellness, General Health, Seniors’ Health and Wellness, and Common Ailments and Illnesses such as flu, allergies, and seasonal ailments.
We may also share aggregated information, which cannot reasonably be used to identify you, with third parties. For example, we may share aggregated information with our business partners to help them optimize their services.
You may opt out of our use of information about your web browsing or mobile application usage for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs). Because we use different technologies to collect information across web browsers and mobile applications, we provide different choices for each environment. You can follow the instructions below to opt out in web browsers or in mobile applications, or to change your location settings. Please note that the opt-out will apply to the specific browser or device from which you opt out, and therefore you will need to opt out separately for each device and each web browser that you use and wish to be opted out on.
When you opt out of interest-based advertising in web browsers and mobile applications, as described below, we will no longer serve ads that are targeted based on your web browsing activity or application usage history to the browser or mobile device from which you have opted out (including through the use of non-cookie technologies such as statistical IDs). In addition, we will not use information collected from the browser or device from which you have opted out to serve you targeted ads on other browsers or devices that we have linked to that browser or device. Similarly, we will not use information collected from other, linked browsers or devices to serve you ads on the browser or device from which you have opted out. Please note, however, that we may continue to serve you ads that are not based on your web browsing or mobile application usage.
Valassis Digital adheres to the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. You can visit the DAA’s website to learn more about online advertising, and to opt out of having certain information used for interest-based advertising purposes on web browsers. European users can visit http://www.youronlinechoices.com/ to learn how to opt out of having certain data used for online behavioral advertising by European Interactive Digital Advertising Alliance (EDAA) member companies such as Valassis Digital. To opt out solely from Valassis Digital’s use of information about your web browsing activity for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs), please click here: Ad Cookie Opt Out.
When you opt out using any of these methods, we will place an opt-out cookie on your browser. This cookie is only effective as to the device and browser where the opt out is made. If you want to opt out for multiple browsers or devices, you must opt out on each browser and device individually. You may need to enable cookies in order to opt out using any of these methods, and if you delete your cookies, you may need to renew your opt-out choice. You can download the DAA’s “Protect My Choices” browser extension to help preserve your opt-out preferences.
Please note that when you delete or clear cookies from your browser, you will not necessarily delete the Flash Local Shared Objects stored on your computer. You can review Adobe’s Website Storage Settings panel to view, delete, and control Flash Local Shared Objects.
Your mobile device may provide you with a setting that allows you to opt out of having your data used for certain advertising activities (“Limit Ad Tracking” on iOS, and “Opt out of Interest-Based Ads” on Android). Valassis Digital treats these signals as an opt-out for that particular device and will not use information collected in mobile applications on that device for interest-based advertising purposes (including through the use of non-cookie technologies such as statistical IDs). To adjust settings on your mobile device, please visit:
We also participate in the DAA’s Appchoices opt-out program, which you can learn more about at http://youradchoices.com/appchoices.
When you opt out using any of these methods, we will no longer serve ads that are targeted based on your web browsing activity or application usage to the browser or mobile device that has opted out, regardless of where such information was initially collected, and we will not use information collected from the device that has opted out to serve you targeted ads on other browsers or mobile devices. We may continue to serve you non-targeted ads.
When you first download or open any applications that incorporate our Services, you may be asked to consent to the collection of location information from your device. If you consent to the collection of this information but later wish to withdraw your consent, you may do so at any time by either changing the settings on your mobile device or deleting the mobile application.
Valassis Digital complies with the Mobile Location Analytics Code of Conduct. As provided for in the code, you may elect to opt out of associating information about your presence at a location with a device’s MAC Address at: https://smart-places.org/. If you opt out, we will use your device’s MAC Address only to maintain the device’s opt-out status.
Valassis Digital does not honor Do Not Track (DNT) requests at this time.
Prospective customers may provide contact information through our Sites to find out more about Valassis Digital and to be contacted by a Valassis Digital representative. Valassis Digital (and its agents and service providers) may use this information to respond to your request, to send you marketing communications, and for business purposes such as marketing and research. We will not rent or sell this information to other companies. You may opt out of receiving promotional emails from Valassis Digital by following the instructions in those emails. If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations. Valassis Digital will use any other information submitted on our Sites for the purpose for which it was collected, including to respond to your inquiry.
The Sites are not intended for use by children under the age of 13. Valassis Digital does not knowingly collect or use any personally identifiable information from children under the age of 13, and does not use any information collected from websites or mobile applications directed to children for interest-based advertising purposes. If we learn that we have collected the personally identifiable information from any such children, we will take steps to delete the information as soon as possible.
Pursuant to Section 1798.83–.84 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, what types of personal information, if any, the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information in the immediately preceding calendar year. To access this information, please contact us by emailing firstname.lastname@example.org with “CA Privacy Requests” in the subject line. Please note that, under the law, we are not required to respond to your request more than once in a calendar year, nor are we required to respond to any requests that are not sent to the above-designated email.
Valassis Digital uses commercially reasonable technical, administrative, and physical safeguards to protect your information against loss or unauthorized access, use, modification, or deletion. However, no security program is 100% secure, and thus we cannot guarantee the absolute security of your information.