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Understanding Your Customers Better Could Save You Money

Tight margins and cost cutting are nothing new to the retail industry. Pressure has mounted in 2017 with store closings on pace to hit a record high, while staff levels are shrinking. Add to that Amazon’s recent purchase of Whole Foods, which has left retailers concerned about the future of the industry and a new set of e-commerce competitors.

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No Such Thing As Too Much Information

Let’s start with this premise: Consumers are spoiled. There, I said it. Consumers have grown to expect instant, personalized experiences, whether it’s their name scrawled on a coffee cup, the surprisingly relevant stories on their Facebook feed, or their customized…

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