Featured Blog

Understanding Your Customers Better Could Save You Money

Tight margins and cost cutting are nothing new to the retail industry. Pressure has mounted in 2017 with store closings on pace to hit a record high, while staff levels are shrinking. Add to that Amazon’s recent purchase of Whole Foods, which has left retailers concerned about the future of the industry and a new set of e-commerce competitors.

Read Post
Measurement

No Such Thing As Too Much Information

Let’s start with this premise: Consumers are spoiled. There, I said it. Consumers have grown to expect instant, personalized experiences, whether it’s their name scrawled on a coffee cup, the surprisingly relevant stories on their Facebook feed, or their customized…

Read Post

Optimize your brand with our intelligence

Blog

How You Can Engage Consumers and Propel Them to Purchase

Valassis Digital | May 07, 2018 Read More

Three Key Consumer Data Points to Capture for a 360 View

Valassis Digital | April 23, 2018 Read More

Walking the Line of Effectiveness and Compliance – 3 Strategies FinServ Marketers Should Consider

Ryan Britton and Stefan Mayo | April 17, 2018 Read More