Predictive media that compels consumers to act

Redefining quality intelligence to bring you superior results

Advertising

Identify consumers using a platform built with more of the real world behind every media choice

Our full-service advertising connects the ways each of us visit, browse, and buy.

Advertising

Audience Data

Improve your media performance with intelligent, multichannel audiences

Our audiences are powered from real-world location, interest, and purchase intent activity and fed by over a billion connected devices.

Audience Data

Measurement

Know the real-world impact of each media dollar

Central to every campaign, our measurement and insights use advanced data science to reveal the why behind your marketing success.

Measurement

Greater intelligence drives better decisions

Valassis Digital maps the full customer journey. Our innovative, location-powered technology organizes and acts on consumer signals across multiple levels.

Better Data

Act on the in-market behavior, retail choices, and lifetime interests of individuals.

The World in 4D

Use a complete view of home, device, store, and neighborhood for precise targeting at scale.

Predict the Purchase

Reach consumers ready to buy your products based on a larger set of indicators.

Intelligence that Performs

Achieve superior results as MaxPoint intelligence powers your unique challenges.

Success Story

Kingsford® Charcoal Achieves 3x Engagement Rate Improvement with Weather-Responsive Ads

When Kingsford Charcoal wanted to improve its advertising efficiency, it worked with Valassis Digital to target the right consumers when the weather was conducive to barbecues. Valassis Digital proposed a two-pronged strategy: Serve weather-responsive rich media ads to targeted neighborhoods…

View Case Study

Optimize your brand with our intelligence

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Blog

Converging Data to Break Down Shopper Barriers

Matt Tilley | October 04, 2017 Read More

Three Data-Driven Practices to Build Customer Loyalty

Matt Tilley | September 20, 2017 Read More

Understanding Your Customers Better Could Save You Money

Ben Reynolds | September 13, 2017 Read More