Sales Impact Study
Measure the effect your digital advertising has on in-store sales.
Understand your responders’ profiles, including in-market and long-term interests, as well as demographics, neighborhoods, purchases, and more.
Adjust advertising strategy to maximize ad spend across all channels by optimizing campaigns in flight.
Valassis Digital’s Sales Impact Study measures the effect your advertising has on sales at the register while revealing why your campaign is successful.
How It Works
Our Sales Impact Study precisely matches test and control store sales over the life of the campaign.
We carefully select and match exposed and control stores based on audience, geography, purchase history and retailer preference of nearby consumers.
Consumers around the exposed stores receive ads across all of their devices, and those around the control stores do not.
Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.
In addition to sales lift analysis, we provide demographics, interest profiles, card spend, and point of sale insights.