Sales Impact Hero
Sales Impact Hero


Sales Impact Study

Measure the effect your digital advertising has on in-store sales.

Understand the impact your advertising has on driving sales at the register, down to the product level.


Broadly and accurately measure the effect of digital marketing activity on in-store purchases across all ad formats.

Sales Impact Study Example Metrics
Sales Lift
Incremental Dollars
Return on Ad Spend


Understand your responders’ profiles, including in-market and long-term interests, as well as demographics, neighborhoods, purchases, and more.


Adjust advertising strategy to maximize ad spend across all channels by optimizing campaigns in flight.


Valassis Digital’s Sales Impact Study measures the effect your advertising has on sales at the register while revealing why your campaign is successful.

Comprehensive Data
Purchase intent, loyalty card spend, and product sales data come together to provide the most complete picture of true sales lift.
Detailed Reporting
Reports include cross-channel return on ad spend, product level and brand halo sales lift, store performance by neighborhood, average weekly sales per store, and more.
Fast Results
Receive sales impact reporting in weeks, not months—in time to affect upcoming marketing programs.
Continually Improve
Learn which factors drive sales in order to iteratively increase advertising effectiveness. Capitalize on high-velocity stores using real-time, shelf-aware campaign optimization.

How It Works

Our Sales Impact Study precisely matches test and control store sales over the life of the campaign.

Set Up Test and Control Stores

We carefully select and match exposed and control stores based on audience, geography, purchase history and retailer preference of nearby consumers.

Monitor Each Group

Consumers around the exposed stores receive ads across all of their devices, and those around the control stores do not.

Measure Incremental Sales Lift

Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.

Gain Greater Insight

In addition to sales lift analysis, we provide demographics, interest profiles, card spend, and point of sale insights.

Case Study

Food Brand Used Display Ads to Drive 8% Lift in Sales at a National Grocery Retailer

See the Proof
Start measuring how well your advertising drives sales at the register
See How