Foot Traffic Impact
Measure how well your media increases real-world visits with unique insight into offline consumer activity
Measure ad performance with reports on incremental visits, distance from home to the store, co-visitation, repeat-visitation, cost per incremental visit, and more.
Get a holistic profile of ad-exposed visitors by learning their in-market indicators, interests, demographics, card spend, and more.
Adjust future campaign strategy based on profiles of those who visit in response to your advertising.
Valassis Digital’s Foot Traffic Impact Study measures the offline impact of online advertising to help you further optimize your campaigns with continual improvement.
How it Works
Create Test Groups
We first establish a test group of ad-exposed individuals, or those who receive an ad on any of their devices (desktop or mobile).
Select Matched Control Group
We select a closely matched control group from the advertised markets, applying stringent criteria that include geography, demographics, and device activity.
Connect Mobile Devices with Visits
Our cross-device technology connects desktop ad viewers with the mobile devices that visit in-store.
Measure Incremental Visitors
We then measure those who viewed an ad and visited the store above the baseline of expected visits.