Foot Traffic Hero
Foot Traffic Hero


Foot Traffic Impact

Measure how well your media increases real-world visits with unique insight into offline consumer activity

Make better business decisions with a detailed picture of what drives consumers into stores


Measure ad performance with reports on incremental visits, distance from home to the store, co-visitation, repeat-visitation, cost per incremental visit, and more.

Foot Traffic Study Example Metrics
Traffic Lift
Incremental Visits
Cost Per Incremental Visit


Get a holistic profile of ad-exposed visitors by learning their in-market indicators, interests, demographics, card spend, and more.


Adjust future campaign strategy based on profiles of those who visit in response to your advertising.


Valassis Digital’s Foot Traffic Impact Study measures the offline impact of online advertising to help you further optimize your campaigns with continual improvement.

Non-Panel Measurement
Measure incremental visits with complete foot traffic activity and data observed from 80 billion signals daily and 1 billion devices each month.
Comprehensive Insights
Get a more complete picture of your visitors with exclusive, detailed insights.
Location Accuracy
Industry-leading location accuracy identifies device location down to one foot.
Fully-Connected Platform
Increase performance and apply learnings for future campaigns with our platform that links targeting, optimization and measurement.

How it Works

Create Test Groups

We first establish a test group of ad-exposed individuals, or those who receive an ad on any of their devices (desktop or mobile).

Select Matched Control Group

We select a closely matched control group from the advertised markets, applying stringent criteria that include geography, demographics, and device activity.

Connect Mobile Devices with Visits

Our cross-device technology connects desktop ad viewers with the mobile devices that visit in-store.

Measure Incremental Visitors

We then measure those who viewed an ad and visited the store above the baseline of expected visits.

Case Study

Apparel Retailer Drives 11% Lift in Foot Traffic Using In-App Display to Promote Spring Holiday Campaign

See the Proof
Start measuring how
well your media increases
real-world visits today
See How