Audience Segments Hero
Audience Segments Hero

Data Enrichment

Audience Segments

Uniquely drawn from real-world location, interest, and in-market activity

Audience Segments Powered by Real-World Consumer Activity
1.4B
1 Billion Devices
Unique, cross- device audiences connecting the individual to stores, neighborhoods, and their household
110B
80 Billion Signals
Audience segments created from the consumption and categorization of consumers' daily online activity
110M
110 Million Households
Online and offline interest,
in-market, and location activity connected to each household

Elevate Your Media Performance

ROI proven audience segments that drive stronger targeted advertising

Build from our consumer Graph

Branded and custom audience segments unite the individual with their interests, location, and in-market behavior for more precise, targeted advertising.

Engage across every major industry

Power all marketing efforts from Retail, Automotive, Financial Services, to seasonal events and holidays.

Activate with Ease

Access to audience segments is simple and turnkey with connections to over 65 DSP’s.

Deliver Targeted Advertising that Performs

Custom Built Audiences

Personalized audiences based on your known consumers

500,000 Stores

More than 500,000 stores observed to create unlimited audience visitation segments

180 Million Trips Mapped

180 million real-world trips mapped every day to improve targeted advertising

Improve your targeted advertising with Valassis Digital Audience Segments
See How