Woman looking at tablet device with various interests radiating around her.
Woman looking at tablet device with various interests radiating around her

Advertising & Promotion

Video Advertising

Secure consumer attention and exceed your brand-building KPIs with video advertising

Publisher direct and programmatic video advertising that’s optimized towards performance

Target the Most Receptive Consumers

Find people ready to act by uniting consumer browsing and buying behaviors with their home and the places they go using the Valassis Consumer Graph™.

Woman browsing the internet on her laptop is show a video ad

Deliver Optimal Results

Make the best impact in quality ad environments, while holistically assessing your audience, delivery, and response in
real time.

Drive Real-World Actions

Measure against your defined KPIs with a wide range of audience insights and impact studies that are delivered in time to inform your next video campaign.

VIDEO ADVERTISING EXAMPLE METRICS
6MM
VIEWABLE IMPRESSIONS
70%
VIDEO COMPLETION RATE
6.0%
SALES LIFT
Valassis
Digital
Difference

Our superior closed-loop platform brings better performance to each stage of a campaign.

Data Connectivity
We connect data throughout the life of the campaign analyzing where we’re seeing success to continuously improve.
Custom Audiences
We draw on unique cross-device consumer and location data that you can only get using the Valassis Consumer Graph™.
Relevant Activation
We ensure ads are served with professionally-produced content, on brand-safe sites, and viewed by real consumers.
Proven Performance
We provide rigorous studies that reveal who responded and why the video advertising campaign succeeded to fuel your next effort.

Case Study

National appliance retailer achieved a 79% VCR with Pre-Roll Ads targeted to home improvement enthusiasts

See the Proof
Secure your share of consumer attention
Contact Us