Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision

LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation.

The combined power of Valassis Digital and Allant Group enables marketers to go from an unknown to known view of their best customers and reach those with similar behavior and traits. Additional benefits of the partnership include:

  • Strategy to Execution Connection: Data strategy and consumer insights are linked to hyper-targeted activation and real-time optimization;
  • Precise Targeting: Comprehensive identity resolution is paired with the ability to precisely identify and engage consumers online & offline; and
  • Accelerated Path to Results: Partnership creates a one-stop shop that has an advanced ability to capture, analyze and execute data strategies to drive results at scale.

“Working together, Allant Group and Valassis Digital will bring innovation and expertise allowing businesses to smartly acquire new customers, increase retention, provide growth and generate measurable sales results. This partnership further strengthens our portfolio of advanced analytics capabilities, building on Valassis Digital’s differentiation in the market,” said Susan Lee, SVP of Business Development, Valassis Digital.

“By combining Allant Group’s deep market knowledge with Valassis’ expertise in intelligent media delivery, marketing leaders can understand their customers more accurately than ever,” said Marty Shepard, SVP of Sales, Allant. “With improved targeting and enriched customer profiles, our clients can deliver the enhanced customer experiences that consumers crave.”

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Valassis Digital Research Provides Insight into Mastering Integrated Strategies

Study Breaks Down Marketers’ Affinity for Print and Digital, Analyzes Cross-Media-Multiplier Effect

LIVONIA, Mich., Oct. 10, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies and ways in which they can maximize the Cross-Media-Multiplier (CMM) effect to deliver better, more personalized experiences for consumers. By mastering CMM, which focuses on how each element of the marketing mix complements the others, brands can elevate the impact of their campaigns and spur increased sales by optimizing online and offline tools to activate their target audiences.

To conduct the research, Valassis Digital and EnsembleIQ surveyed marketing and shopper marketing professionals who are responsible for marketing budget spend. The results show that the top three reported barriers to effective online/offline marketing integration are structure related (83 percent), planning (40 percent) and internal silos (37 percent). Additional hindrances include time (10 percent), money (10 percent) and know-how (7 percent). Therefore, if marketers want to benefit from integration, they must first create a clear strategy and step-by-step tactics for an effective online/offline program.

Additionally, the study notes that while the marketing industry is seeing a steady shift toward digital, traditional print approaches still hold a valuable place in the marketing mix, especially when it comes to in-store efforts. In fact, results show that free-standing inserts (FSIs) win in delivering circulation, reach and ROI, as well as acceptability among retailers. Additionally, when it comes to impulse categories in particular, in-store signage reigns supreme for converting shoppers during the make-or-break moment at the shelf. When asked which tactics marketers rely on most heavily in-store, they cited analog approaches including point-of-purchase materials (95 percent), sampling (79 percent) and print coupons (77 percent) as the top choices over digital counterparts.

“It’s become increasingly clear that marketers can no longer rely on a one-size-fits-all approach around cross-channel integration and promotion,” said Carrie Parker, Executive Director, Product Marketing, Valassis Digital. “The true impact of the CMM effect requires marketers to have a keen understanding of consumers’ wants and needs, and with that knowledge, cater their strategies accordingly. As such, campaigns must be flexible and personalized across both print and digital channels to effectively reach customers and propel buying behavior – ultimately leading to stronger sales.”

In order to truly achieve the CMM effect, marketers must fuse multiple data sources into a cohesive consumer narrative, encompassing everything from basic demographic information to interests, hobbies and social media usage and then share that narrative through a mix of online and offline touch points. Maximizing the CMM effect requires a commitment to understanding and fulfilling consumers’ true wants and needs.

To view the Power Up: Maximizing the Cross-Media-Multiplier Effect whitepaper, please visit shoppermarketingmag.com.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services

Analyst Firm Finds Adding Digital Advertising to a Holistic Marketing Strategy Drives Significant Results

LIVONIA, Mich., Sept. 27, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study that analyzed the return on investment (ROI) for four Valassis Digital customers using Valassis Digital’s advertising services to complement Valassis print or other print services in a holistic marketing campaign.

To conduct the study, Forrester interviewed four customers with years of experience using Valassis Digital advertising across a variety of marketing campaigns. The results found a 30 percent lift from digital marketing efforts with Valassis Digital, leading to more than 9,000 new in-store sales from each campaign, adding up to a risk-adjusted total of nearly $3.2 million per year over the three-year analysis period. Overall, this translates to a 224 percent ROI and a three-year, risk-adjusted net present value (NPV) of $5.4 million. According to the study, these organizations not only grew their digital marketing strategies through the years, but they enabled additional benefits by: 1) leveraging the services of Valassis Digital, such as hyperlocal targeting and 2) focusing on omnichannel marketing strategies across a variety of delivery types and channels such as coupons and advertisements, web and mobile.

“We believe the right balance of print and digital empowers marketing strategies to generate greater ROI results,” said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. “This study shows the value of adding digital to a holistic marketing strategy in not only increasing the ability to target consumers at a granular level, but also driving in-store visits for retailers. With Valassis Digital, customers gain better shopper insights and increase visibility of in-store and omnichannel measurement, ultimately increasing foot traffic and sales.”

For a composite organization running an average of 25 campaigns per year, the survey and interview results found that adding Valassis Digital to marketing strategies was highly valuable to driving in-store visits. Results include a 5.5 percent redemption (31,000 sales), as well as a 30 percent lift (9,300 sales) attributed to Valassis Digital’s advertising services.

“Valassis is already handling our print circular ads. They know exactly what households receive that ad and provide insights into who those customers are, and pair that with digital to make sure that we’re also targeting the right households,” said a marketing executive at a West Coast retailer.

A senior marketing specialist at a Northeast retailer said, “We are able to identify consumers closer in the purchase funnel, with higher purchase intent, than just with print. So, now we can not only see how many people were served ads and how many times that was clicked on, we can tell how many people actually went into a physical store location. And with Valassis Digital’s help we are able to measure implied sales.”

To view The Total Economic Impact™ of Valassis Digital, please visit www.valassisdigital.com/TEI.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm

Now Tech: Identity Resolution, Q3 2018 Report Highlights Prominent Identity Resolution Vendors Based on Functionality and Use Cases

LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers. Basing its analysis on two primary factors, market presence and functionality, Valassis Digital is included among other top industry peers such as Criteo, Experian and Neustar.

According to the report, “identity resolution solutions help marketers stitch together consumer information and behavior across interactions, devices and channels to better target, personalize and measure marketing and advertising.” The report goes on to note that, “B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions and gain efficiencies through measurement.”

Valassis Digital was recognized by Forrester for its digital identity capabilities as well as its vertical focus and successes within the consumer packaged goods (CPG), financial services and retail markets.

“Our identity resolution and onboarding solutions complement our broader range of marketing solutions,” said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. “Being recognized as one of the large players in this space by a firm like Forrester is continued validation of Valassis Digital’s leadership and position in digital marketing intelligence and media.”

In addition to offering a fully-managed advertising solution – from planning to activation and measurement – Valassis Digital’s identity resolution capabilities, particularly when it comes to customer onboarding, as recognized by Forrester, help brands extend customer engagement online. With this, marketers are able to bolster their customer relationship management (CRM) efforts into digital media, link audiences with purchases, expand their addressable audiences with strategic modeling and engage consumers with real-time content personalization.

To access the complete Forrester Now Tech: Identity Resolution, Q3 2018 report, click here.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

New Valassis Chatbot Streamlines Car Buying Via Facebook Messenger

LIVONIA, Mich., June 28, 2018: Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive dealers better target potential car shoppers, reach in-market leads, increase customer engagement and drive dealership traffic and sales. Notably, Valassis Digital’s chatbot is a free, customizable and turnkey solution available for download by automotive brands wishing to enhance their conversational user experiences.

With “messaging” emerging as the preferred channel for customer service – overtaking both email and phone – chatbots are becoming an increasingly critical component to modern-day brand success. In fact, according to RetailMeNot, 40 percent of companies are planning to implement instant messaging services or chatbots in 2018 in an effort to positively drive sales growth. Valassis Digital’s automotive chatbot solution for car dealers is accessible via Facebook Messenger and delivers key car buying user experiences in automated instant messaging including:

  • Searching dealership inventory: enables users to browse the dealer’s current new and used inventory.
  • Estimating trade-in value: allows users to get an estimated trade-in value for their current vehicle.
  • Getting pre-qualified: provides users with their real-time Transunion credit score to help them prequalify for finance offers.
    Setting up appointments: enables users to request and confirm a test drive or service appointment.

“We live in an increasingly digital-first world where consumer convenience reigns supreme,” said Mike Balducci, Vice President, Strategy, Valassis Digital. “From auto dealers to grocery stores, brands are constantly innovating to better blend the physical and digital realms and improve the customer experience. Artificial intelligence, like chatbots, is a prime example of this effort. It provides cost-effective solutions that alleviate brand and consumer pain points, drives brick-and-mortar traffic and bolsters employee functions.”

“We pride ourselves at Allstar Kia of San Bernardino on listening to customer feedback, then working to make car shopping a more convenient and enjoyable experience,” said Chris Ferrall, Director of Internet Marketing, Allstar Kia of San Bernardino. “Valassis has been a strategic partner as we incorporate new ways of engaging and assisting customers. Although it’s early in the pilot, the preliminary results we’re seeing are positive in that our clients who engage with the chatbot are getting answers to their car buying questions any time of day, all without any sales pressure. We’re excited how this chatbot extends our website’s capabilities into Facebook Messenger and demonstrates to our clients that Allstar Kia is listening to their feedback.”

You can learn more about Valassis Digital’s automotive chatbot here and test the solution here.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Augmented Reality is Here to Stay: Key Considerations for Marketers

From Real-time Marketing to Physical and Digital Integration, AR is Changing the Game

LIVONIA, Mich., March 28, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert customers. AR could be a valuable asset to do so.

The past year served as a major turning point for mainstream AR adoption, with Apple launching ARKit and Google following suit, unveiling ARCore at last month’s Mobile World Congress. With worldwide spending on AR and virtual reality (VR) expected to reach $17.8 billion in 2018, more innovation and opportunity are anticipated in this space.

“The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the competition,” said Pehr Luedtke, Senior Vice President, Marketing and International, Valassis Digital. “However, before companies dive head-first into this market, it’s important for them to identify how the technology can be applied in smart, relevant ways. Ultimately, AR should serve as another opportunity to enhance the customer experience in a unique way.”

Brands should keep the following in mind when considering the deployment of AR technologies and strategies:

  • The consumer research and planning phase is crucial: According to Valassis research, over 90 percent of consumers create a list before visiting a store, showing the prominence of pre-shopping research and planning. While product information was previously gathered through online reviews and word-of-mouth, AR is taking the research phase one step further, allowing individuals to truly visualize an item before making a purchase decision. For example, from the convenience of their phone, a consumer can see an image of a furniture item in their home, helping determine whether it fits in their respective space so they can make an informed buying decision. AR is providing an innovative “try before you buy” shopping model.
  • AR doesn’t stand on its own: While AR is a newer touchpoint for consumers, it should be incorporated into a broader, integrated marketing strategy. It may fit in and serve a purpose, however AR should be used in combination with other engagement strategies – including social media, email and direct mail.
  • Print and digital are an AR match made in heaven: To date, much of the AR focus has been placed on digital, although print plays a critical role in connecting brands and consumers – and AR technology further elevates that experience. More and more marketers are placing codes and images on print materials, which readers can scan with their mobile devices. For example, retailers can implement AR functionalities that allow consumers to scan an item, such as a furniture piece, in a magazine or direct mail print ad and view a 3D visual of the item. Through this AR data feed, consumers can also see relevant details including price, color/texture options, purchase locations and more. The inclusion of AR delivers an immersive and engaging shopping experience – all that’s needed is a print image and mobile device.

It’s important for brands to strike a balance between new innovations such as AR and tried-and-true tactics. This will ensure they’re effectively meeting their target audience when and where it matters most.

To learn more about how Valassis is helping brands drive results with integrated campaigns, visit its website.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Valassis Digital Continues Accelerated Market Momentum

LIVONIA, Mich. — Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of media with the release of the Valassis Consumer GraphTM, which provides a dynamic 360-degree view of consumers’ lives. This product release follows nine consecutive quarters of Valassis Digital exceeding third-party independent industry benchmarks for quality campaign delivery as measured for viewability and fraud. In addition, Valassis Digital continues to deliver exceptional business performance, with new client additions driving double-digit revenue growth in 2017 that exceeded industry averages.

“CMOs are challenging their marketing partners to make advertising transparent and measurable and we are committed to working to protect the integrity and health of the ad ecosystem,” said Valassis Digital President Cali Tran. “That commitment, along with our continued innovation, is a key driver of our ongoing success that will carry into 2018 and beyond.”

In October 2017, Valassis Digital completed its acquisition of MaxPoint, bringing an industry-leading data platform that connects the digital world with the physical world through consumer insights, hyperlocal execution and measurement. By providing valuable in-store impact, the company now delivers high-performing consumer, household, store and neighborhood targeting. More than 400 market-facing sales and client success professionals, along with engineers and product management associates, across 12 cities and three countries ensure that brands and advertisers can quickly access the entire suite of Valassis Digital’s solutions.

Commitment to Innovation and Quality

Valassis Digital accelerated its commitment to innovation and quality with the release of the Valassis Consumer GraphTM, which makes shopping behavior, in-market intent and store preferences of consumers available to advertisers at the individual, household and neighborhood levels.

The Valassis Consumer GraphTM connects layers of vital intelligence, exclusive to Valassis Digital and available to advertisers, including:

  • Predictive, cross-device intelligence which captures browsing and buying behavior across an individual’s devices, yielding one holistic view of the consumer;
  • In-market and interest intelligence that understands and predicts what consumers want both now and over time;
  • Location intelligence that brings the consumer world to life – where they live, shop and visit; and
  • Intelligence at the individual, household and neighborhood levels to provide the best level of precision scale for advertising KPIs.

“The key to great advertising is understanding the consumer; and to understand consumer behavior, advertisers need to observe consumers in both digital and real-world environments,” said Tran. “Our solution not only predicts consumer behavior and builds compelling media moments for brands but also delivers that media with the highest levels of quality.”

Expanded Client Roster

Valassis Digital enjoyed strong client growth in 2017, signing new clients while expanding relationships with existing ones. The combined entity now has approximately 1,500 clients across key verticals including retail, CPG, and health care.

“We are proud of the company that we keep,” said Tran. “Our commitment to innovation and quality is best represented by the trust our clients invest with us in both campaign size and vertical markets.”

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Acquisition Enhances Valassis Digital’s Targeting, Personalization and Measurement Capabilities

LIVONIA, Mich. and RALEIGH, N.C., (GLOBE NEWSWIRE) — Valassis, a leader in intelligent media delivery, today announced that it has reached a definitive agreement, through its parent company Harland Clarke Holdings, to acquire MaxPoint Interactive (NASDAQ:MXPT), a leading digital marketing technology company. MaxPoint provides an industry-leading data management platform that fuels superior display advertising and in-store campaign solutions for advertising clients.

The acquisition of MaxPoint reflects Valassis’ continued commitment to enhance its portfolio of multi-channel delivery solutions. Valassis drives measurable media solutions for clients to engage and influence consumers wherever they plan, shop, buy or share. Valassis’ wholly owned subsidiary, Valassis Digital, offers industry proven digital solutions including mobile and desktop display, video, social, digital coupons, retailer offers, search, and email marketing solutions to drive online engagement.

MaxPoint has provided its industry-leading solutions to a strong and diverse client base, including each of the top 20 leading national advertisers and each of the top 10 advertising agencies in the United States. MaxPoint’s client base is a perfect complement to Valassis’ more than 58,000 advertiser clients while adding penetration into industry verticals such as financial services, healthcare and automotive. In addition, MaxPoint’s innovative location-powered technology will assist in delivering both print and digital advertising campaigns across multiple devices with precise relevance to the same customer.

“The acquisition of MaxPoint, following on the recent acquisition of RetailMeNot, is another key transaction that will significantly increase our digital presence. It will create greater strength in managing integrated media delivery campaigns for the world’s largest consumer products companies, retailers and agencies,” said Victor Nichols, CEO of Harland Clarke Holdings. “This will result in operating efficiencies and deeper digital expertise that will provide more effective solutions for our global clients as well as the tens of thousands of small and medium-sized businesses we serve.”

“MaxPoint’s exceptional entrepreneurial team and digital advertising solutions will be a strong complement to our team and industry leading solutions. Combining MaxPoint’s rich consumer intelligence with Valassis’ robust data and analytics capabilities will help deliver more personalization, targeting and measurement at unmatched scale,” said Cali Tran, President, Valassis Digital. “Together, we will have a world class research and development team to create leading technology solutions that will help advertisers drive higher performance with their media strategies.”

“This marks a great milestone for MaxPoint, our clients and our stockholders,” said Joe Epperson CEO, MaxPoint. “The combined team with our strong technical capabilities and client focused expertise will be second to none in the industry. As one team we’ll bring proven digital media solutions along with a simplified buying process to our clients.”

Under the agreement, Harland Clarke Holdings, a wholly owned subsidiary of MacAndrews & Forbes Incorporated and owner of Valassis, will acquire all of the outstanding shares of MaxPoint for $13.86 per share in cash. The transaction, which has been unanimously approved by MaxPoint’s Board of Directors, has an equity value of approximately $95 million. MaxPoint’s top 3 stockholders have signed support agreements reflecting their commitment to this transaction and intent to tender their shares in the tender offer.

The transaction will be effected through a tender offer for all of the outstanding shares of MaxPoint followed by a merger at the same price per share. The transaction is expected to close in the fourth quarter of 2017. Upon completion of the transaction, MaxPoint will become a privately held company and MaxPoint’s outstanding shares will no longer be listed on any public market. In light of the transaction, MaxPoint will not provide earnings guidance going forward.

Kirkland & Ellis LLP is serving as legal advisor to Harland Clarke Holdings. Cleary Gottlieb Steen & Hamilton LLP is serving as legal advisor to Harland Clarke Holdings for financing matters.

Goldman Sachs is serving as financial advisor and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP is serving as legal advisor to MaxPoint in connection with the transaction.

 

Contact Information

Harland Clarke Holdings
Debbi Serot
debbie.serot@harlandclarke.com
(210) 697-6239

MacAndrews & Forbes Incorporated
Josh Vlasto
jvlasto@mafgrp.com
(212) 572-5969

 

About Valassis

Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. The Valassis Digital Division offers a powerful and industry proven suite of digital solutions including, but not limited to, mobile and desktop display, video, social, digital coupons, retailer offers, search, and email marketing solutions to drive online engagement to acquire and influence consumers on their path to purchase. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. As wholly owned subsidiaries of Harland Clarke Holdings, Valassis and RetailMeNot, a leading destination for digital savings, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions.

About Harland Clarke Holdings

Harland Clarke Holdings is comprised of companies focused on optimizing client relationships through multiple channels by enabling them to acquire, retain and grow their customer base. Its major business units, Valassis, RetailMeNot, Harland Clarke and Scantron are recognized as leading providers of marketing services, transaction solutions, education services and intelligent media delivery that create millions of customer touch points annually for their clients. Harland Clarke Holdings is a wholly owned subsidiary of MacAndrews & Forbes Incorporated.

About MaxPoint

MaxPoint is a marketing technology company that generates hyperlocal intelligence to optimize brand and retail performance. We provide a platform for brands to connect the digital world with the physical world through hyperlocal execution, measurement, and consumer insights.

The company’s proprietary Digital Zip® technology and the MaxPoint Intelligence Platform™ predict the most likely buyers of a specific product at a particular retail location and then execute cross-channel digital marketing programs to reach these buyers. For more information, visit maxpoint.com.

Forward-looking Statements

Statements in this document that are not strictly historical, including statements regarding the proposed acquisition, the expected timetable for completing the transaction, future financial and operating results, benefits and synergies of the transaction, future opportunities for the combined businesses and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be “forward-looking” statements within the meaning of the federal securities laws, and involve a number of risks and uncertainties. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements and you should not place undue reliance on any such forward-looking statements. These factors include risks and uncertainties related to, among other things: general economic conditions and conditions affecting the industries in which Harland Clarke, Valassis and MaxPoint operate; the uncertainty of regulatory approvals; the parties’ ability to satisfy the tender offer conditions and conditions to the merger agreement and consummate the transaction and the timing thereof; the availability of financing on attractive terms or at all; the ability to realize anticipated growth; MaxPoint’s performance and maintenance of employee, customer and other important business relationships; and the risk that stockholder litigation in connection with the transaction may result in significant costs of defense, indemnification and liability. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in MaxPoint’s filings with the Securities and Exchange Commission (the “SEC”), including its Annual Report on Form 10-K for the year ended December 31, 2016 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2017. The forward-looking statements made herein speak only as of the date hereof and none of Harland Clarke, Valassis or MaxPoint, or any of their respective affiliates, assumes any obligation to update or revise any forward-looking statement, whether as a result of new information, future events and developments or otherwise, except as required by law.

Additional Information and Notice to Investors

This announcement is neither an offer to purchase nor a solicitation of an offer to sell securities. The tender offer for the outstanding shares of MaxPoint common stock described in this press release has not yet commenced. At the time the planned offer is commenced an indirect wholly-owned subsidiary of Harland Clarke Holdings will file a tender offer statement on Schedule TO with the SEC and MaxPoint will file a solicitation/recommendation statement on Schedule 14D-9 with respect to the planned offer. THE TENDER OFFER STATEMENT (INCLUDING AN OFFER TO PURCHASE, A RELATED LETTER OF TRANSMITTAL AND OTHER OFFER DOCUMENTS) AND THE SOLICITATION/RECOMMENDATION STATEMENT, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, WILL CONTAIN IMPORTANT INFORMATION THAT SHOULD BE READ CAREFULLY BEFORE ANY DECISION IS MADE WITH RESPECT TO THE TENDER OFFER. Those materials will be made available to MaxPoint security holders for free. In addition, all of those materials (and all other offer documents filed with the SEC) will be available at no charge on the SEC’s website: www.sec.gov.