IAB Recognizes Valassis Digital for Excellence in Data Science

Data Scientist Amanda Newport-Foster Honored as IAB Rising Star

LIVONIA, Mich., Jan. 14, 2019: Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB) in its third annual Data Rock Star and Rising Star Awards. The awards program celebrates data science excellence across the media and marketing industries.

Newport-Foster was nominated for her work in developing and deploying Valassis Digital’s new predictive model for viewability. As viewability is a key factor for ensuring integrity in advertising, Valassis Digital’s data science team aimed to set a new standard for delivering high viewability on all campaigns. With its enhanced viewability system and predictive modeling, Valassis Digital has increased system-wide display viewability to be approximately 20 percentage points higher than the Integral Ad Science (IAS) benchmark. Through Newport-Foster’s work on the data science team, Valassis Digital has proven that viewability does not have to come at a cost to a campaign’s desired key performance indicators (KPIs). The business can maintain strict standards for viewability while delivering excellent value to clients.

“Our data science team continues to set the standard when it comes to predictive modeling, event optimization, natural language processing, as well as other technical approaches to delivering campaign performance, measuring consumer intent and driving activation, “said Tobias Speckbacher, Senior Vice President, Engineering at Valassis Digital. “Our data scientists and engineers, including Amanda, bring diverse backgrounds and expertise, allowing Valassis Digital to make major leaps forward in digital media and marketing. This latest recognition underscores our commitment to minimizing advertising waste and maintaining high viewability. With our experienced team of experts, we look forward to remaining at the forefront of integrity and performance.”

Learn more about Valassis Digital’s unmatched leadership and experience here.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations

LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place effective advertising in the market which will generate far greater and measurable return on their investments.

With more than 62,000 advertisers, Valassis reaches up to 116 million households weekly via shared mail and offers an award-winning, comprehensive digital media portfolio designed for consumer activation. Anchored by a growing database of more than 1.3 billion mobile devices, Valassis’ multi-patented Consumer GraphTM analyzes more than 110 billion consumer intent signals and over 33 billion mobile daily locations for superior, relevant consumer targeting, media delivery and insights. Companies are realizing increased performance and ROI utilizing Valassis’ unified digital and print campaigns with real-time behavioral and audience-driven analytics over single channel media tactics. With a recent campaign reaching households through shared mail inserts and consumers through dynamic mobile ads, a major quick service restaurant witnessed a 10:1 ROI with increased response rates, foot traffic, incremental sales, and repeat visits attributed to the power of leveraging unified digital and print media channels.

As part of the Valassis alignment, Dan Singleton has been appointed Chief Executive Officer, Valassis, in addition to his role as Chief Operating Officer, Harland Clarke Holdings, the parent company of Valassis. In this new role, he will lead the combined digital and print divisions to drive closer operational alignment and joint go-to-market campaigns that will leverage broader use of unique data for improved targeting and media delivery at scale. In addition, Cali Tran has been elevated to the role of President, Valassis, from his current role of President, Valassis Digital, where he will strengthen a cohesive organization to deliver innovative, technology-driven, integrated cross-channel campaigns that will enable clients to focus on consumer engagement and activation.

“Valassis is well positioned to build on its past success with the accelerated integration of digital and print assets, reinforced by our unparalleled, proprietary data, insights and analytics offerings,” said Erik Prusch, CEO, Harland Clarke Holdings. “I am confident this results-driven, experienced leadership team will continue advancing our unified Valassis business and growth strategies.”

As President of Valassis, Tran will continue to strengthen the alignment between digital and print solutions, making it easier and more valuable for marketers to track and measure real-time results with fully integrated campaigns.

“Cali’s leadership, knowledge of the advertising industry, proven business acumen and contributions to vital digital technology developments make him extremely qualified to advance our integrated organization and strategic growth initiatives,” said Dan Singleton, CEO, Valassis and COO, Harland Clarke Holdings.

“This is a transformative time for Valassis, and I am proud to lead a dedicated and talented team in pursuit of delivering industry best, ROI-proven media solutions that help our client partners grow,” said Tran, President, Valassis. “We have unmatched data assets, distribution scale and portfolio diversity. With our unwavering focus on helping our clients motivate consumer action, we will help accelerate our clients’ success, and in turn, our own.”

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Harland Clarke Holdings Announces Appointment of Erik Prusch as New CEO; Victor Nichols to Serve as Chairman

SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019. Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic initiatives and client relationships. Chuck Dawson, the current Chairman, will serve as the Vice-Chairman.

Victor Nichols has been the CEO of Harland Clarke Holdings since 2017 and was previously the CEO of Valassis when he joined the company in April 2015. Under Nichols’ leadership, the company has grown through strategic acquisitions, organic growth and the continued advancement of new product solutions with a focus on digital transformation.

“It has been an honor to serve in this leadership capacity alongside talented team members who consistently deliver exceptional solutions for our clients. I am looking forward to supporting our growth strategies in the Chairman role,” said Victor Nichols. “I am very pleased that Erik Prusch will step into the CEO role and continue to accelerate the delivery of market-leading products for our clients. He is a strong, reputable leader who thrives in highly dynamic environments and will build upon our solid foundation of success while driving outstanding results for our stakeholders.”

Erik Prusch has extensive experience leading, innovating and scaling media and technology companies, including his proficient ability to guide companies through rapid evolution. He is a seasoned executive, having occupied multiple successful Chief Executive Officer roles at various companies including Outerwall, Clearlake Capital Group, Clearwire, and Borland Software Corporation, in which he oversaw significant revenue growth within all those businesses. Earlier in his career, he served in senior leadership positions with Intuit, Identix, Gateway Computers, Koch Industries, and PepsiCo. Prusch earned his Bachelor’s degree in Economics from Yale University, and his MBA from the NYU Stern School of Business.

“It is an extremely exciting time to join Harland Clarke Holdings,” said Prusch. “With a dedication for excellence, an eagerness to drive accelerated innovation, and an enthusiasm for exceeding client expectations, all delivered by incredibly passionate team members, HCH is well-positioned to continue on its positive growth trajectory. I am looking forward to partnering with the talented HCH leadership and team members while leading Harland Clarke Holdings through its next phase of growth.”

“Harland Clarke Holdings continues to thrive as it provides a variety of advanced business solutions, leveraging large-scale and unique technology, data, operations, distribution and communications to meet client and consumers’ ever-evolving needs. I am grateful for Victor Nichols’ unwavering commitment in guiding us with his strategic leadership and pleased he will partner with our teams as he moves to the Chairman role,” said Ronald O. Perelman, Chairman and CEO, MacAndrews & Forbes Incorporated. “We are excited to have Erik Prusch’s strong track record of successful management and business performance that will be leveraged across all the Harland Clarke Holdings’ businesses.”

 

About Harland Clarke Holdings
Harland Clarke Holdings is comprised of companies focused on optimizing client relationships through multiple channels by enabling them to acquire, retain and grow their customer base. Its major business units, Valassis, Harland Clarke, RetailMeNot and Scantron are recognized as leading providers of incentive advertising, marketing services, transaction solutions, education services and intelligent media delivery that create millions of customer touch points annually for their clients. Harland Clarke Holdings is a wholly owned subsidiary of MacAndrews & Forbes Incorporated.

Media Contact
Debbie Serot, SVP Corporate Communications
Harland Clarke Holdings
debbie.serot@harlandclarke.com

Valassis Digital Partners With Allant Group to Deliver Precision Targeting Solution for Marketers

New Partnership Arms Marketers With an End-to-end Solution for Targeting & Engaging Consumers With Precision

LIVONIA, Mich., Nov. 6, 2018: Valassis Digital, a leading digital marketing intelligence company, announced today its alignment with Allant Group, a nationally recognized data-driven analytics and marketing firm. This partnership provides marketers with an advanced solution connecting robust customer understanding with precise marketing activation.

The combined power of Valassis Digital and Allant Group enables marketers to go from an unknown to known view of their best customers and reach those with similar behavior and traits. Additional benefits of the partnership include:

  • Strategy to Execution Connection: Data strategy and consumer insights are linked to hyper-targeted activation and real-time optimization;
  • Precise Targeting: Comprehensive identity resolution is paired with the ability to precisely identify and engage consumers online & offline; and
  • Accelerated Path to Results: Partnership creates a one-stop shop that has an advanced ability to capture, analyze and execute data strategies to drive results at scale.

“Working together, Allant Group and Valassis Digital will bring innovation and expertise allowing businesses to smartly acquire new customers, increase retention, provide growth and generate measurable sales results. This partnership further strengthens our portfolio of advanced analytics capabilities, building on Valassis Digital’s differentiation in the market,” said Susan Lee, SVP of Business Development, Valassis Digital.

“By combining Allant Group’s deep market knowledge with Valassis’ expertise in intelligent media delivery, marketing leaders can understand their customers more accurately than ever,” said Marty Shepard, SVP of Sales, Allant. “With improved targeting and enriched customer profiles, our clients can deliver the enhanced customer experiences that consumers crave.”

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Valassis Digital Research Provides Insight into Mastering Integrated Strategies

Study Breaks Down Marketers’ Affinity for Print and Digital, Analyzes Cross-Media-Multiplier Effect

LIVONIA, Mich., Oct. 10, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, today announced results from its joint study with EnsembleIQ Research Solutions, highlighting the struggles marketers encounter when working to integrate online and offline strategies and ways in which they can maximize the Cross-Media-Multiplier (CMM) effect to deliver better, more personalized experiences for consumers. By mastering CMM, which focuses on how each element of the marketing mix complements the others, brands can elevate the impact of their campaigns and spur increased sales by optimizing online and offline tools to activate their target audiences.

To conduct the research, Valassis Digital and EnsembleIQ surveyed marketing and shopper marketing professionals who are responsible for marketing budget spend. The results show that the top three reported barriers to effective online/offline marketing integration are structure related (83 percent), planning (40 percent) and internal silos (37 percent). Additional hindrances include time (10 percent), money (10 percent) and know-how (7 percent). Therefore, if marketers want to benefit from integration, they must first create a clear strategy and step-by-step tactics for an effective online/offline program.

Additionally, the study notes that while the marketing industry is seeing a steady shift toward digital, traditional print approaches still hold a valuable place in the marketing mix, especially when it comes to in-store efforts. In fact, results show that free-standing inserts (FSIs) win in delivering circulation, reach and ROI, as well as acceptability among retailers. Additionally, when it comes to impulse categories in particular, in-store signage reigns supreme for converting shoppers during the make-or-break moment at the shelf. When asked which tactics marketers rely on most heavily in-store, they cited analog approaches including point-of-purchase materials (95 percent), sampling (79 percent) and print coupons (77 percent) as the top choices over digital counterparts.

“It’s become increasingly clear that marketers can no longer rely on a one-size-fits-all approach around cross-channel integration and promotion,” said Carrie Parker, Executive Director, Product Marketing, Valassis Digital. “The true impact of the CMM effect requires marketers to have a keen understanding of consumers’ wants and needs, and with that knowledge, cater their strategies accordingly. As such, campaigns must be flexible and personalized across both print and digital channels to effectively reach customers and propel buying behavior – ultimately leading to stronger sales.”

In order to truly achieve the CMM effect, marketers must fuse multiple data sources into a cohesive consumer narrative, encompassing everything from basic demographic information to interests, hobbies and social media usage and then share that narrative through a mix of online and offline touch points. Maximizing the CMM effect requires a commitment to understanding and fulfilling consumers’ true wants and needs.

To view the Power Up: Maximizing the Cross-Media-Multiplier Effect whitepaper, please visit shoppermarketingmag.com.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Study: Valassis Digital Advertising Yields 224 Percent ROI When Combined with Print Services

Analyst Firm Finds Adding Digital Advertising to a Holistic Marketing Strategy Drives Significant Results

LIVONIA, Mich., Sept. 27, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today results from a commissioned Forrester Total Economic Impact™ (TEI) study that analyzed the return on investment (ROI) for four Valassis Digital customers using Valassis Digital’s advertising services to complement Valassis print or other print services in a holistic marketing campaign.

To conduct the study, Forrester interviewed four customers with years of experience using Valassis Digital advertising across a variety of marketing campaigns. The results found a 30 percent lift from digital marketing efforts with Valassis Digital, leading to more than 9,000 new in-store sales from each campaign, adding up to a risk-adjusted total of nearly $3.2 million per year over the three-year analysis period. Overall, this translates to a 224 percent ROI and a three-year, risk-adjusted net present value (NPV) of $5.4 million. According to the study, these organizations not only grew their digital marketing strategies through the years, but they enabled additional benefits by: 1) leveraging the services of Valassis Digital, such as hyperlocal targeting and 2) focusing on omnichannel marketing strategies across a variety of delivery types and channels such as coupons and advertisements, web and mobile.

“We believe the right balance of print and digital empowers marketing strategies to generate greater ROI results,” said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. “This study shows the value of adding digital to a holistic marketing strategy in not only increasing the ability to target consumers at a granular level, but also driving in-store visits for retailers. With Valassis Digital, customers gain better shopper insights and increase visibility of in-store and omnichannel measurement, ultimately increasing foot traffic and sales.”

For a composite organization running an average of 25 campaigns per year, the survey and interview results found that adding Valassis Digital to marketing strategies was highly valuable to driving in-store visits. Results include a 5.5 percent redemption (31,000 sales), as well as a 30 percent lift (9,300 sales) attributed to Valassis Digital’s advertising services.

“Valassis is already handling our print circular ads. They know exactly what households receive that ad and provide insights into who those customers are, and pair that with digital to make sure that we’re also targeting the right households,” said a marketing executive at a West Coast retailer.

A senior marketing specialist at a Northeast retailer said, “We are able to identify consumers closer in the purchase funnel, with higher purchase intent, than just with print. So, now we can not only see how many people were served ads and how many times that was clicked on, we can tell how many people actually went into a physical store location. And with Valassis Digital’s help we are able to measure implied sales.”

To view The Total Economic Impact™ of Valassis Digital, please visit www.valassisdigital.com/TEI.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Valassis Digital Recognized as Leading Provider of Identity Resolution Solutions by Independent Research Firm

Now Tech: Identity Resolution, Q3 2018 Report Highlights Prominent Identity Resolution Vendors Based on Functionality and Use Cases

LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers. Basing its analysis on two primary factors, market presence and functionality, Valassis Digital is included among other top industry peers such as Criteo, Experian and Neustar.

According to the report, “identity resolution solutions help marketers stitch together consumer information and behavior across interactions, devices and channels to better target, personalize and measure marketing and advertising.” The report goes on to note that, “B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions and gain efficiencies through measurement.”

Valassis Digital was recognized by Forrester for its digital identity capabilities as well as its vertical focus and successes within the consumer packaged goods (CPG), financial services and retail markets.

“Our identity resolution and onboarding solutions complement our broader range of marketing solutions,” said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. “Being recognized as one of the large players in this space by a firm like Forrester is continued validation of Valassis Digital’s leadership and position in digital marketing intelligence and media.”

In addition to offering a fully-managed advertising solution – from planning to activation and measurement – Valassis Digital’s identity resolution capabilities, particularly when it comes to customer onboarding, as recognized by Forrester, help brands extend customer engagement online. With this, marketers are able to bolster their customer relationship management (CRM) efforts into digital media, link audiences with purchases, expand their addressable audiences with strategic modeling and engage consumers with real-time content personalization.

To access the complete Forrester Now Tech: Identity Resolution, Q3 2018 report, click here.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

New Valassis Chatbot Streamlines Car Buying Via Facebook Messenger

LIVONIA, Mich., June 28, 2018: Valassis Digital, a leader in digital marketing, announced today its newest chatbot solution to help automotive dealers better target potential car shoppers, reach in-market leads, increase customer engagement and drive dealership traffic and sales. Notably, Valassis Digital’s chatbot is a free, customizable and turnkey solution available for download by automotive brands wishing to enhance their conversational user experiences.

With “messaging” emerging as the preferred channel for customer service – overtaking both email and phone – chatbots are becoming an increasingly critical component to modern-day brand success. In fact, according to RetailMeNot, 40 percent of companies are planning to implement instant messaging services or chatbots in 2018 in an effort to positively drive sales growth. Valassis Digital’s automotive chatbot solution for car dealers is accessible via Facebook Messenger and delivers key car buying user experiences in automated instant messaging including:

  • Searching dealership inventory: enables users to browse the dealer’s current new and used inventory.
  • Estimating trade-in value: allows users to get an estimated trade-in value for their current vehicle.
  • Getting pre-qualified: provides users with their real-time Transunion credit score to help them prequalify for finance offers.
    Setting up appointments: enables users to request and confirm a test drive or service appointment.

“We live in an increasingly digital-first world where consumer convenience reigns supreme,” said Mike Balducci, Vice President, Strategy, Valassis Digital. “From auto dealers to grocery stores, brands are constantly innovating to better blend the physical and digital realms and improve the customer experience. Artificial intelligence, like chatbots, is a prime example of this effort. It provides cost-effective solutions that alleviate brand and consumer pain points, drives brick-and-mortar traffic and bolsters employee functions.”

“We pride ourselves at Allstar Kia of San Bernardino on listening to customer feedback, then working to make car shopping a more convenient and enjoyable experience,” said Chris Ferrall, Director of Internet Marketing, Allstar Kia of San Bernardino. “Valassis has been a strategic partner as we incorporate new ways of engaging and assisting customers. Although it’s early in the pilot, the preliminary results we’re seeing are positive in that our clients who engage with the chatbot are getting answers to their car buying questions any time of day, all without any sales pressure. We’re excited how this chatbot extends our website’s capabilities into Facebook Messenger and demonstrates to our clients that Allstar Kia is listening to their feedback.”

You can learn more about Valassis Digital’s automotive chatbot here and test the solution here.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Augmented Reality is Here to Stay: Key Considerations for Marketers

From Real-time Marketing to Physical and Digital Integration, AR is Changing the Game

LIVONIA, Mich., March 28, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish to improve the shopping experience to better engage and convert customers. AR could be a valuable asset to do so.

The past year served as a major turning point for mainstream AR adoption, with Apple launching ARKit and Google following suit, unveiling ARCore at last month’s Mobile World Congress. With worldwide spending on AR and virtual reality (VR) expected to reach $17.8 billion in 2018, more innovation and opportunity are anticipated in this space.

“The rapid, mainstream growth of augmented reality presents a prime opportunity for brands to differentiate themselves from the competition,” said Pehr Luedtke, Senior Vice President, Marketing and International, Valassis Digital. “However, before companies dive head-first into this market, it’s important for them to identify how the technology can be applied in smart, relevant ways. Ultimately, AR should serve as another opportunity to enhance the customer experience in a unique way.”

Brands should keep the following in mind when considering the deployment of AR technologies and strategies:

  • The consumer research and planning phase is crucial: According to Valassis research, over 90 percent of consumers create a list before visiting a store, showing the prominence of pre-shopping research and planning. While product information was previously gathered through online reviews and word-of-mouth, AR is taking the research phase one step further, allowing individuals to truly visualize an item before making a purchase decision. For example, from the convenience of their phone, a consumer can see an image of a furniture item in their home, helping determine whether it fits in their respective space so they can make an informed buying decision. AR is providing an innovative “try before you buy” shopping model.
  • AR doesn’t stand on its own: While AR is a newer touchpoint for consumers, it should be incorporated into a broader, integrated marketing strategy. It may fit in and serve a purpose, however AR should be used in combination with other engagement strategies – including social media, email and direct mail.
  • Print and digital are an AR match made in heaven: To date, much of the AR focus has been placed on digital, although print plays a critical role in connecting brands and consumers – and AR technology further elevates that experience. More and more marketers are placing codes and images on print materials, which readers can scan with their mobile devices. For example, retailers can implement AR functionalities that allow consumers to scan an item, such as a furniture piece, in a magazine or direct mail print ad and view a 3D visual of the item. Through this AR data feed, consumers can also see relevant details including price, color/texture options, purchase locations and more. The inclusion of AR delivers an immersive and engaging shopping experience – all that’s needed is a print image and mobile device.

It’s important for brands to strike a balance between new innovations such as AR and tried-and-true tactics. This will ensure they’re effectively meeting their target audience when and where it matters most.

To learn more about how Valassis is helping brands drive results with integrated campaigns, visit its website.

 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns – from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com

Valassis Digital Continues Accelerated Market Momentum

LIVONIA, Mich. — Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of media with the release of the Valassis Consumer GraphTM, which provides a dynamic 360-degree view of consumers’ lives. This product release follows nine consecutive quarters of Valassis Digital exceeding third-party independent industry benchmarks for quality campaign delivery as measured for viewability and fraud. In addition, Valassis Digital continues to deliver exceptional business performance, with new client additions driving double-digit revenue growth in 2017 that exceeded industry averages.

“CMOs are challenging their marketing partners to make advertising transparent and measurable and we are committed to working to protect the integrity and health of the ad ecosystem,” said Valassis Digital President Cali Tran. “That commitment, along with our continued innovation, is a key driver of our ongoing success that will carry into 2018 and beyond.”

In October 2017, Valassis Digital completed its acquisition of MaxPoint, bringing an industry-leading data platform that connects the digital world with the physical world through consumer insights, hyperlocal execution and measurement. By providing valuable in-store impact, the company now delivers high-performing consumer, household, store and neighborhood targeting. More than 400 market-facing sales and client success professionals, along with engineers and product management associates, across 12 cities and three countries ensure that brands and advertisers can quickly access the entire suite of Valassis Digital’s solutions.

Commitment to Innovation and Quality

Valassis Digital accelerated its commitment to innovation and quality with the release of the Valassis Consumer GraphTM, which makes shopping behavior, in-market intent and store preferences of consumers available to advertisers at the individual, household and neighborhood levels.

The Valassis Consumer GraphTM connects layers of vital intelligence, exclusive to Valassis Digital and available to advertisers, including:

  • Predictive, cross-device intelligence which captures browsing and buying behavior across an individual’s devices, yielding one holistic view of the consumer;
  • In-market and interest intelligence that understands and predicts what consumers want both now and over time;
  • Location intelligence that brings the consumer world to life – where they live, shop and visit; and
  • Intelligence at the individual, household and neighborhood levels to provide the best level of precision scale for advertising KPIs.

“The key to great advertising is understanding the consumer; and to understand consumer behavior, advertisers need to observe consumers in both digital and real-world environments,” said Tran. “Our solution not only predicts consumer behavior and builds compelling media moments for brands but also delivers that media with the highest levels of quality.”

Expanded Client Roster

Valassis Digital enjoyed strong client growth in 2017, signing new clients while expanding relationships with existing ones. The combined entity now has approximately 1,500 clients across key verticals including retail, CPG, and health care.

“We are proud of the company that we keep,” said Tran. “Our commitment to innovation and quality is best represented by the trust our clients invest with us in both campaign size and vertical markets.”

 

Contact Information

Valassis:
Mary Broaddus
734-591-7375
broaddusm@valassis.com
(210) 697-6239

 
 

About Valassis Digital

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.