Looking to Boost Campaign Performance and Increase Sales?
Learn how to predict intent with more accurate location data today
Marketers use a variety of consumer location data sources, but they are not all created equal. Location-based advertising is very powerful, but only if the right protocols are in place to ensure the accuracy and validity of the location data. With the right location data you will improve your understanding of the consumer, deliver more relevant and personalized advertising, and see stronger campaign performance.
- How location data provides insight into consumer preferences and intent to buy
- The challenges affecting accuracy of location data
- How Valassis Digital uses location data to fuel better prediction and stronger results
- The key considerations when selecting your next media partner