HOW IT WORKS
Valassis Consumer Graph™
Predictive consumer intelligence for profitable personalization
What I want to buy now.
For example: new home, luxury SUV, running shoes
Interest Over Time
Things I enjoy throughout my life.
For example: green living, outdoor sports, cooking
Stores I like and frequent.
For example: Harris Teeter, On the Border, Nordstrom
My observed age, gender, ethnicity, and income.
For example: woman, age 35-44, with kids
My products and categories I prefer.
For example: Revlon, IKEA, Petco
How likely I am to redeem a coupon for a category or product.
For example: beauty, baby care, pet products
Proprietary technology that unites a
detailed view of people and place
Connect with Consumers Ready to Buy
Target individuals who are in-market for your products and identify others who have shown interest throughout the year. You can also connect with prospects based on where they live, shop, and frequent.
Balance Precision and Scale
Use consumer intelligence spanning four dimensions—individual, household, store, and neighborhood—for highly targeted campaigns that can scale to meet your objectives.
Use our Fully-Owned, End-to-End Platform
Our proprietary view of people and place fuels our planning, activation, and measurement to drive advertising performance.
Reach Customers and Others Like Them
Use your customer list to activate, retarget, or suppress across all known devices and find look-alike prospects who share common interests.