Consumer Graph Hero
Consumer Graph Hero

HOW IT WORKS

Valassis Consumer Graph™

Anticipate intent thanks to the vast consumer
intelligence flowing through our graph

sammy-logo   See why it won “Product of the Year!”

Our award-winning consumer graph connects behavioral
and location data so you can personalize and scale
omnichannel campaigns

In-Market Signals

What I want to buy now.
For example: new home, luxury SUV, running shoes

Interest Over Time

Things I enjoy throughout my life.
For example: green living, outdoor sports, cooking

Store Visits

Stores I like and frequent.
For example: Harris Teeter, On the Border, Nordstrom

Demographics

My observed age, gender, ethnicity, and income.
For example: woman, age 35-44, with kids

PURCHASES

My products and categories I prefer.
For example: Revlon, IKEA, Petco

COUPON REDEMPTIONS

How likely I am to redeem a coupon for a category or product.
For example: beauty, baby care, pet products

ONLINE + OFFLINE
DATA GIVES FULL
CONSUMER VIEW

Valassis converts billions of daily
signals into meaningful consumer
intelligence

110B
Daily Intent Signals
Our proprietary data analysis uncovers rich interest data and immediate purchase intent.
33B
DAILY LOCATION SIGNALS
We connect individuals' location activity to home, neighborhood, and stores.
1:1
One-to-one Targeting
Individual intelligence builds highly predictive audiences.
120M+
Households
We accurately match individuals to homes and the most comprehensive residential database in the U.S.

Connect with Consumers Ready to Buy

Leverage deep insights into interests, browsing behaviors, and purchase experiences to predict intent and pinpoint individuals who are more likely to act.

Woman in grocery store, surrounded by interests

Balance Precision and Scale

Use location intelligence that precisely connects individuals to homes, neighborhoods, and stores for smarter campaigns that scale to meet any objective.

Inspire Action

The response data in our award-winning consumer graph informs media strategy to ensure you drive results.

Man and woman walking dog downtown

Reach Customers and Others Like Them

Use your customer list to activate, retarget, or suppress across all known devices and find look-alike prospects who share common interests.

White Paper

Real-world location data is the bridge to understanding consumer behavior.

See the Proof

White Paper

Sales Sheet

Understand the complete consumer by applying more real-world data to online activities.

See the Proof

Sales Sheet

SEE YOUR CONSUMERS IN THE REAL WORLD
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