Consumer Graph Hero
Consumer Graph Hero

HOW IT WORKS

Valassis Consumer Graph™

Predictive consumer intelligence for profitable personalization

Personalize engagement with our cross-device view of individuals' online behavior and real-world activities.

In-Market Signals

What I want to buy now.
For example: new home, luxury SUV, running shoes

Interest Over Time

Things I enjoy throughout my life.
For example: green living, outdoor sports, cooking

Store Visits

Stores I like and frequent.
For example: Harris Teeter, On the Border, Nordstrom

Demographics

My observed age, gender, ethnicity, and income.
For example: woman, age 35-44, with kids

PURCHASES

My products and categories I prefer.
For example: Revlon, IKEA, Petco

COUPON REDEMPTIONS

How likely I am to redeem a coupon for a category or product.
For example: beauty, baby care, pet products

MORE DATA
DETAILED ANALYSIS
BETTER RESULTS

Proprietary technology that unites a
detailed view of people and place

110B
Daily Intent Signals
Analysis of these signals identifies purchase intent.
33B
DAILY LOCATION SIGNALS
Location activity ties people to homes, stores & points of interest
1:1
One-to-one Targeting
Individual intelligence builds highly predictive audiences.
100MM+
Households
Across devices, individuals are mapped to their homes.

Connect with Consumers Ready to Buy

Target individuals who are in-market for your products and identify others who have shown interest throughout the year. You can also connect with prospects based on where they live, shop, and frequent.

Woman in grocery store, surrounded by interests

Balance Precision and Scale

Use consumer intelligence spanning four dimensions—individual, household, store, and neighborhood—for highly targeted campaigns that can scale to meet your objectives.

Use our Fully-Owned, End-to-End Platform

Our proprietary view of people and place fuels our planning, activation, and measurement to drive advertising performance.

Man and woman walking dog downtown

Reach Customers and Others Like Them

Use your customer list to activate, retarget, or suppress across all known devices and find look-alike prospects who share common interests.

White Paper

Real-world location data is the bridge to understanding consumer behavior.

See the Proof

White Paper

Sales Sheet

Understand the complete consumer by applying more real-world data to online activities.

See the Proof

Sales Sheet

SEE YOUR CONSUMERS IN THE REAL WORLD
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