- Parents with children in the HH
- Interest in outdoor activities and beach/lake vacations
- Past purchasers and redeemers of suntan lotion coupons
- In-market and researching luxury vehicles, used vehicles, and CPO deals
- Store visitors of specific retailer
- High-indexing neighborhoods for target audience around store locations
In order to reach the most receptive consumers, we customized an audience profile to find ideal consumers and the highest-indexing neighborhoods around the grocery store locations. Media was triggered by the weather and delivered when it was 65 degrees or greater in the markets surrounding the select store locations.
We delivered 9.1MM impressions of targeted Display ads with creative content that included product messaging, a retail logo, and a “get coupon” call to action to drive sales. We delivered 13.6MM impressions of Dynamic Mobile ads when the target audience was near store, highlighting similar messaging and additional call-to-action features such as visit site, get directions, and dynamic mapping to the nearest store. We hosted a $1.00 off and $2.00 off Clip2Card coupon on the retailer’s website throughout the campaign to drive conversion.
In addition to providing post-campaign performance results, we used third-party, store-level sales data to measure sales lift in test vs. control markets.