The campaign engaged a receptive audience and achieved a strong VCR of 79%, which is 9 points above the industry benchmark.
Our audience insights report validated that the campaign activated the desired audience of rural homeowners, and it resonated across all age groups. Top responders were discount shoppers, which matched our target profile of users interested in outlet deals and sales.
This campaign successfully achieved the client goal of awareness as evidenced by the strong video completions. The responding audience over-indexed for homeowners living in rural areas, which was in line with the objectives of the retail chain. To achieve increasingly strong returns in the future, we recommend running Mobile and Display in conjunction with Video to increase exposure and traffic to stores as well as measuring in-store impact.