Based off our foot traffic study, we found that nearly 60% of visitors exposed to the ads traveled over five miles to shop during the CPO event. These exposed visitors also cross-shopped other high-end auto dealerships, which validated they were in-market buyers. Top responders tended to be wealthier Caucasian and Asian empty-nesters who were interested in eco-friendly living. Also given the types of cars they previously owned, they were likely trading in larger family vehicles for a CPO luxury vehicles.
This campaign successfully achieved the client goal of activating a relevant audience and driving store traffic. To achieve increasingly strong results in the future, we recommend targeting additional segments, such as new movers and big box retail shoppers, to generate even more conversions.