- Home goods shoppers
- Hispanic shoppers
- Household with children
The retailer was interested in reaching its key demographics of parents and Hispanics as well as people who regularly shop for home goods. We leveraged our first-party device and location data from app publishers to target these specific audience segments. The home goods shopper segment pertains to consumers who have made two or more visits in the last 90 days to points of interest such as Bed Bath & Beyond, Crate and Barrel, Design Within Reach, IKEA, Pottery Barn, etc.
We delivered over 27MM impressions of dynamic mobile ads during an 18-week time frame to generate store traffic to specific locations. Qualified consumers saw a highly-viewable adhesion banner that dynamically displayed their distance to the nearest store. When the consumer clicked on the ad, a full-screen interactive panel was displayed for them to engage further with three calls to action and a dynamic map.
To determine the success of the campaign, the retailer gained performance insights to understand overall engagement as well as a foot traffic study to measure in-store activation.
- 0.49% CTR
- 1.64% engagement rate
- 60% lift in foot traffic
- 4,681 incremental visits
- $40.77 cost per incremental visit