- Adults 25-54
- $75k+ Household Income
- Interested in nutrition, fashion, wearable technology, music, hiking and outdoor activities
Valassis needed to reach the right consumers, adults with a moderate-to-high household income and matching interests, at the right time and place on their mobile devices in order to maximize impact.
Utilizing the Valassis Consumer Graph™, and the combination of geographical, neighborhood-level, and individual understanding it provides, we located the most relevant consumers and incented them with a 20% off promotional message via mobile in-app Display.
We were able to drive clicks that directly translated into real, trackable offline impact across the store’s national footprint. The campaign was measured using Valassis Digital’s in-house Foot Traffic Impact study.