About

helping you reach and
engage your ideal consumers
is our top priority

meaningful marketing

Through our proprietary technology, we create meaningful marketing and advertising impact for businesses – everything from planning to delivery and measurement. We connect billions of consumers’ online and offline behaviors so you can achieve greater cross-channel personalization and better campaign performance.

best-in-class data

In 2017, Valassis Digital and MaxPoint combined to offer a best-in-class data management platform with superior targeting capabilities, giving you display advertising options and expanded media channels to effectively activate your desired consumers. Most importantly, you see your results. With our broad measurement capabilities and marketing science team, you can learn exactly what created a sales lift and find out ways to further optimize your campaigns.

We have decades of experience in bridging the real world and the digital one through powerful data from our larger business entities

By combining the expertise of these companies, Valassis Digital can give you the truest view of consumers and media channels – at scale – to deliver better results.

45+
years of offline knowledge
Evaluating offline geographies, household trends, media usage, and buying behaviors
2B
Offline Coupon Redemptions
Providing valuable offline purchase data to target value-seeking category buyers
10+
years of online knowledge
Analyzing online buying, browsing, and location data, along with owning DMP + DSP technology
The strength of Valassis Digital’s people and technology drive our success. We move fast and stay focused on delighting our customers and innovating in our space.
Michelle Engle
SVP, Product
Defining the Future of Marketing
See what we have to offer